Ep. 2 with Erick Arbe

Ep. 2 with Erick Arbe

In this episode I talk with Erick Arbe who owns and operates two distinct businesses that has separate customers with different needs. 

Hibr sells a product, a mattress, while Golf Web Design sells a service. 

Regardless of the differences between the companies, the principles he employs to market them stays the same.